Top 5 Ultracasual Games on iOS in the UK: Q1 2022 Performance

In the first quarter of 2022, the top 5 ultracasual games on iOS in the United Kingdom showcased diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at each game’s performance:

Fill The Fridge! by Rollic Games, released in early February, had an impressive start. Weekly downloads skyrocketed from 883 in the first week to 155.9K by early March. This growth was mirrored by an increase in weekly revenue, peaking at about $4.0K in the week of March 7. Weekly active users also surged, starting at 678 and reaching 287.3K by the end of March.

AMAZE!!! from Crazy Labs showed more modest performance. Weekly downloads fluctuated, starting at 14.4K in early February and ending at a similar level of 14.5K by the end of March. The game generated some revenue towards the end of the quarter, peaking at $169 in the week of March 21. Weekly active users saw a decline, from 61.2K at the start of February to 55.3K at the end of March.

Draw it by Kwalee Ltd experienced a downward trend in both downloads and active users. Weekly downloads started at 10.4K in early February and decreased to 4.7K by late March. Active users followed a similar pattern, dropping from 26.1K to 14.8K over the same period. Weekly revenue remained relatively stable, averaging around $300.

Sponge Art by AI Games FZ saw a significant drop in weekly downloads, starting at 4.3K in early February and ending at 3.2K by the end of March. Active users also decreased from 14.2K to 11.2K over the quarter. Revenue data was not available for this game during this period.

Keyboard Art by ZPLAY (HK) TECHNOLOGY CO., LIMITED had a steady performance with weekly downloads ranging from 6.3K to 9.2K throughout the quarter. Active users showed a slight decline, starting at 27.6K and ending at 26.9K. Weekly revenue remained minimal, peaking at $46 in mid-January.

These insights into the top ultracasual games' performance for Q1 2022 in the UK are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.